By registering the trademark with the responsible patent and trademark office, the trademark owner receives an absolute right to protection by virtue of trademark protection. The trademark can develop into an intangible asset which constitutes a considerable part of the value of the company. Before the trademark is registered, there are several questions to answer:
- Are there obstacles which argue against the registration of the trademark?
- Which form of mark is the right one (word mark, word/design mark, design mark)?
- How should the directory of goods and services be composed?
- Do older laws which are in the way of a successful trademark registration exist?
- Can the trademark be sufficiently distinguished from others?
- Which goods and services can be confused with one another?
- Which brands or marks can be confused with one another?