Catalogs are pure information: Reference work, sales help, revenue bringer. The product information is generally maintained in a database or databases. At our agency, we exhaust all the possibilities for combining a sales-oriented catalog design with technology. The goal: Increasing efficiency by generating a catalog faster at lower costs.

The work on a catalog — whether a product catalog with text and graphics, or a trade fair directory with text only — always begins for us with an analysis of the existing data supply. Where are which graphics and text contents saved in which formats, and how can the data be exported and be made useful for generating the catalog? If it doesn’t happen at the time of the analysis, it happens at the latest once we have finished the project.

Then the possibilities for integrating the data into the desired catalog design are investigated. The layout arises and is approved by the customer. Finally, the templates are programmed at the agency. Then the first standardized production run of the catalog can follow.

There are two advantages resulting from this kind of catalog production: First, changes a short time before the actual printing date are possible. Second, the catalog information can be published in various formats (for print production, for the online catalog, as abridged versions for individual catalogs, in a special search system, etc.).

Generating Catalogs Systematically

A well-thought-out catalog design in connection with data-based publishing leads to the standardized generation of catalogs, saving time and money in the process. The follow-on uses are manifold as well.